Paid Search (PPC)

Paid search gives you advertising opportunities within search results page and you pay only when your ad is clicked by a user.

Paid search or PPC  (Pay Per Click) relates closely to SEO as it involves keyword research and optimization.   Both, SEO and PPC, are two sides of the coin of Search Engine Marketing (SEM).

Paid searches are what a user sees first when a search engine returns their search results.

We guide our clients to enjoy a multitude of benefits which they can get from PPC.

Here are few reasons for you to consider using PPC

• Bring consumers actively looking for your keywords/product to your website
• Quick visibility – after just a few hours of starting you can appear on the search results page
• With the dominant role mobile plays in online searches, the PPC ad positions you as the first search result users see on a mobile
• You can target specific locations, specific timings through PPC
• Ideal for special offers and time-sensitive promotions as the changes to copy are published instantly
• Get faster visibility for your keyword searches during the phase you are waiting for the SEO to start showing organic reach in search results
• PPC can be linked to Google Analytics and  it helps to monitor your results and ROI

The three key elements of a paid search campaign are keywords, ad copy and landing pages.  The PPC is an ongoing dynamic process which involves AdWords account setup, keyword research, ad copy, landing pages, management of the campaigns and analysis.

Here are 5 benefits you can expect from your paid search campaigns

1. New World of Opportunities

It’s true that online advertising does not totally replace the traditional methods, but it does open a whole new online world of opportunities for businesses to tap into.

2. Cost-Effective

Unlike traditional advertising which can be really expensive online advertising gives affordable alternatives. You have more control over your campaign budget based on the performance of your ads.

3. Targeted Ads

We believe if you have clearly identified your target market, it would become easy for you to understand their interests or what interests them. Using such knowledge, we design your ads according to the needs and preferences of your target audience.

4. Remarketing

It’s common for visitors to visit your website and leave without taking an action.  And this is where we act instantly. Retargeting the ads to these customers gives a better chance for the customers to return to your website or make a purchase.

5. Timely Feedback

Our work does not stop at simply creating and displaying ads, but also extends to the point of tracking and gathering results which are equally important.  Linking to Google Analytics helps to provide effective timely feedbacks to our clients based on which they can tweak the performance of their paid search ads.

Find out how to use PPC for to gain visibility for your business in search results page.